We think this is one of the nicest challenges for companies that have not integrated inbound or content marketing in their marketing strategy.
To meet this challenge, we have developed an Inbound Marketing Training Workshop that covers key topics to help maximize inbound marketing strategy and achieve results with your inbound efforts.
An example agenda includes:
- Audit of the current inbound marketing strategy;
- Target setting & Campaign planning;
- Buyer Persona identification and application to the campaign process;
- Content Mapping in the campaign process
- Segmentation, workflows and marketing automation;
- Reporting and analysis
- Sales coordination.