Inbound strategy & Hubspot implementation
Global Image Management (GLIMMA) provides a full-service brand management solution. They provide strategic and practical solutions wherever you are in the world. Through expertise and their global network, they promise to maximize your brand value and visibility worldwide.
Challenge: Kickstart global B2B marketing program in order to create a sales engine
Solution: we created and implemented an inbound marketing strategy together with a content plan.
Services: Strategy, Hubspot CRM integration, Hubspot Marketing Hub implementation, content development.
When we wanted to kick-start our global B2B marketing program we hired Robert to help create and lead the ‘experience’ part of our strategy. As a global brand implementation agency, we need good brand awareness and a data-driven lead generation program. Robert project managed the Hubspot platform creation including the social engagement elements that enabled community building. He covered the marketing, communication and analytic dashboards required for inbound marketing. Now we have a great basis on the inbound marketing methodology, which our team will further roll out.
Gerben Bleijenburg, Commercial Director GLIMMA
At GLIMMA we have implemented Hubspot CRM and set the foundation for inbound marketing. Here we applied the inbound methodology and integrated the content strategy. In cooperation with the marketing team, we created valuable content such as white papers, video, animation video, and interactive content. The content is being used as a lead magnet on social media; Linkedin, Facebook, Instagram, Twitter, Vimeo and Youtube. Landing leads on specially made landing pages with call-to-action. All content was collected in the central publicly accessible resource center on the website. All campaigns can be followed and measured via the marketing dashboard in Hubspot. With this basis, the commercial team can set up targeted campaigns and closely follow the leads.