Inbound Marketing

Inbound Marketing

B2B Marketing has changed a lot in the last 10 years. The era of traditional marketing where you could buy your customers' attention with paid media is over.

Modern marketing is all about creating and sharing valuable content. By offering value to your leads, they will become interested in your services or products. Inbound Marketing is an integrated approach where different marketing channels pursue the same goal: to offer the potential customer qualitative and attractive content. In the right place, at the right time.

There are 4 marketing components that are crucial when you talk about inbound marketing: Attract, Convert, Close & Delight.

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ATTRACT
ATTRACT
First you must attract the attention of your target group. That means using the right and valuable content.
CONVERT
CONVERT
Once you have attracted interested visitors, you must convert them into leads using a call-to-action.
CLOSE
CLOSE
Converting a converted lead to a customer can be a long and delicate process. This can take up to 10 contact moments.
DELIGHT
DELIGHT
Inbound marketing cannot not end once you have made the sale. You must now cherish the customer.

Interested in inbound marketing?

What are we going to do for you?
  • Determine digital strategy
  • Determine buyer personas
  • Create content marketing plan
  • Content creation (white papers, video etc.)
  • Organize Social Media (Facebook, Linkedin etc.)
  • Create and schedule newsletters
  • Set up dashboards
  • Monitoring of results
  • Optimize the campaigns
  • Generate marketing qualified leads

Website Analysis

Through the website analysis of GlobalClickz you as an organization know how your website performs. A website that only looks good is no longer enough. Technically, the website must also meet a number of conditions.
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Request a website analysis here!

We analyze your website whether it is already suitable for launching an inbound marketing campaign.

If your website need adjustments, we will indicate what is needed in this report.

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